Choice Is the Best Reward: Findings from Onbe’s 2024 Consumer Incentive Survey
Whether receiving a rebate, redeeming loyalty points or earning a research incentive, most consumers want digital, choice-driven rewards.
80% of respondents prefer reward-based promotions to coupons and discounts
Incentive programs are most impactful when consumers get to choose their reward. In Onbe’s 2024 Consumer Incentive Survey, we asked over500 U.S.-based consumers about their rewards experiences and preferences. We discovered:
· Consumers’ favorite type of incentive
· Top industries paying out rewards and rebates
· The likelihood that customers will refer a friend after a positive incentive experience
· And more!
Download our fact sheet for more 2024 Consumer Incentive Survey highlights.