WebMD Health Services Partners With Onbe To Deliver Engaging Employee Incentives

WebMD Health Services delivers well-being programs that help to motivate and guide smarter wellness decisions. The organization partnered with Onbe to offer engaging, custom-branded employee wellness experiences to its clients, offering popular payment options and making it simple for participants to track and redeem their rewards.

The Opportunity

WebMD Health Services provides corporate well-being programs that empower employees to earn rewards for doing activities like health assessments, wellness challenges, and health coaching. WebMD Health Services wanted to offer payment choice and provide fast, convenient access to rewards, encouraging employees to take action for better health.

The Solution

Onbe’s custom-branded, single-load digital payments have been a popular choice for WebMD Health Services clients. Clients can opt to offer virtual payments exclusively. Alternatively, they can select the Onbe Choice solution, which offers a customizable, digital-first disbursement experience that lets recipients choose how to receive their funds. The solution provides:

• Instant gratification
• Reliable delivery
• Custom-branded communications

The Results

Since partnering with Onbe, WebMD Health Services has implemented 12 programs—nine digital solutions and three physical solutions. Within programs offering digital choice, 40% of recipients select virtual cards, which offer instant gratification and can be used for immediate online spend or added to a mobile wallet for convenient spend in-store. By automating communications, such as confirmation emails after the recipient had selected their payment, and by providing recipients with a portal for self-service, WebMD Health Services has also seen a reduction in customer service calls. The experience is seamless from start to finish, leading to more satisfied and engaged participants.